SEO Optimisation

The importance of SEO in 2022

Taking the time to outline a proper SEO strategy can revolutionize not just your online traffic but your business as a whole.

According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it.

Given the way the world is right now, internet use is as high as it’s ever been. The pandemic has us doing more online shopping, streaming even more movies and television than usual, and attending enough Zoom meetings for a lifetime. SEO has been crucial for so many organizations throughout 2020 and we expect 2021 to be much of the same. So, as we approach the New Year, how can you create an SEO strategy that moves with the times? Well, let’s start with the basics.